I am suspicious of individuals and institutions who refer to a whole range of sexual activities with the bland, modest, careful euphemism, "intimacy."
Mormons in particular do this. For Sunstone this past year Laura L. Bush and I planned to do a presentation on Mormon sex manuals, and the first thing you notice about them is that pretty much none of them (not a one that we found) mention sex explicitly in the title; instead, they have titles like Sacred Intimacy or Becoming One: Intimacy in Marriage or Purity and Passion: Spiritual Truths about Intimacy That Will Strengthen Your Marriage.
If you don't believe me, go to Deseret Books (a publisher of LDS books) and search Intimacy. Then go to Amazon.com and search books on Intimacy. You'll see how differently the words are used: at Deseret Books, "intimacy" is shorthand referring almost entirely to sexual intimacy; on Amazon, the titles that come up cover a range of topics, and if the focus is sexual intimacy, that's usually made clear in the title. In fact, after doing just some basic research, I've learned that in the non-Mormon world, there are FOUR types of intimacy: intellectual, experiential, emotional and sexual.
Anyway, at first this project aroused in me the restrained but palpable anticipation a bevy of 15-year-old Mormon mall goths would feel pawing with feigned nonchalance through a new shipment of Evanescence t-shirts at Hot Topic. Laura and I both thought it would be a good follow-up to the presentation we did about Mormon women's sexual training, but then Laura sent me one of the books she found in the BYU bookstore. I sat down, flipped through it, read some of the saccharin prose and doctrinaire pronouncements and thought, "Omigod, to write this paper, I will actually have to READ this book and many more like it," and that excited me as much as the prospect of wearing an Evanescence t-shirt myself.